Creative Direction by Colette Wetzel. Film by Madison Maye Creative, Austin Texas. In Collaboration with Lauren Owen of Texas. Cultured Creative Studios produced Fall 2025

Welcome!

I’m Colette Wetzel, a food and table stylist, host and creative director based in Austin.

I grew up at a big French family table. My mother is French-Canadian and one of ten children, so every gathering meant long tables, plenty of food and everyone talking at once. I learned early that the table is where people feel welcome, and that how it looks matters almost as much as what’s on it.

My roots are in fashion as much as food. I began my career studying fashion and working in luxury fashion marketing, and I still see a table the way I see a collection: in color, texture and the feeling a room has when people walk in. Montana is my other home, and between the two, my style has become a combination of French warmth with a little western soul.

In 2017, at 24, I started a grazing table company with $200 to my name. Cultured Grazing Company grew into a six-figure business and led me to the work I love most: creating tables and moments for brands like Sézane, Free People, Bumble, Boot Barn, TikTok, Free People, and more. Cultured still makes grazing tables in Austin. Under my own name, I work with brands that want their world brought to life around food and style.

Cultured Grazing Company. Colorful arrangement of cheese, fresh fruits, vegetables, and hummus with vegetables garnished with radishes, cherry tomatoes, and leafy greens.
Collage of twelve photographs featuring various scenes and objects, including a woman with flowers, a bread bakery package labeled 'HEIRLOOM', a woman holding a cake, a cowhide rug, a woman reading, a fruit and cheese platter, a text-based art piece, a plaid fabric, a woman sitting in a kitchen, a woman in a red scarf and drink, a pile of green olives, and a woman holding a papaya.

Alongside the studio, I write Heirloom — a Substack for women who want to live with more intention and beauty. Seasonal recipes, what’s inspiring my style, business & brand reflections, essays on the creative life, and reflections from both ends of the country I call home, Austin, Texas and Montana.

Hands arranging sliced figs, grapes, and cheese on a tray with a plate of grapes and a wedge of cheese nearby.

If your brand belongs in this world , this is where we start.

The Studio →

Read Heirloom →

Full Portfolio →

Let’s Work Together →

Collage of various brand logos, including Apple, BMW, TikTok, Seame, Adobe, and others, along with city or state names like Austin and California.

Brands I’ve had the pleasure of collaborating with along the way